# ZITO — AI Fat-Loss Coach > ZITO is an AI-powered weight-loss companion that turns a meal photo into instant calorie and macro estimates, then guides users through behavioral eating modes — no manual logging, no shame, no fad diets. ZITO is a self-tracking tool, not medical advice. It is designed for adults who want sustainable fat loss through better habits: portion control, eating speed, hydration, and consistency. ## Who it's for - Adults who want to lose weight without manually counting calories - People who have failed with traditional calorie-counting apps - Users who prefer a gamified, habit-based approach over rigid meal plans - Mobile-first users on iOS, Android, and the web ## Main use cases - Snap a photo of any meal and get calories, protein, carbs, fats, fiber, and sodium - Follow a behavioral eating mode (A–G) that gradually changes portions, timing, and food quality - Track hydration with smart daily targets - Run an eating-window / intermittent-fasting timer - Use a bite-pace timer to slow down meals - Log weight and watch the trend with AI-estimated deficit - Let AI Autopilot (Mode G, Pro) auto-tune calories and portions weekly ## Documentation - [Product overview](/product.md) - [Pricing](/pricing.md) - [FAQ](/faq.md) - [Static HTML summary for LLMs](/llm.html) ## Canonical site - https://zitoai.app - Contact: support@zitoai.app