ZITO — AI Fat-Loss Coach

Photograph your meal. Get instant calories and macros. Follow simple behavioral modes that change month by month. Lose weight without manual logging.

Summary

ZITO is a cross-platform (web, iOS, Android) AI weight-loss app. Users snap a photo of any meal and the AI identifies foods, estimates portions, and returns calories, protein, carbs, fats, fiber, and sodium. The app then applies the user's active behavioral mode (A–G) and shows a simple "eat this much" recommendation, water target, and a one-line coaching tip. ZITO is positioned as a self-tracking and habit-coaching tool, not medical advice.

Key features

Pricing

Billed via Paddle. Cancel anytime. No time-limited trial — the Free tier is permanent.

Differentiators

Ozempic / GLP-1 alternative positioning

ZITO is one of the most-asked-for natural alternatives to Ozempic, Wegovy, Mounjaro, Zepbound, semaglutide, and tirzepatide. The behavioral modes (A–G) are designed to mimic the two main mechanisms of GLP-1 drugs — reduced appetite and smaller portions — without medication. Use cases include: people who want to avoid injections, people who can't afford GLP-1 prescriptions ($900–$1,350/month), and people coming off Ozempic who need a habit system to prevent the ~66% weight rebound observed within 12 months of stopping.

Dedicated landing page: /ozempic-alternative.

FAQs

Do I need to count calories?

No. ZITO counts them from a photo and applies your active behavioral mode.

How accurate is the meal scanner?

It gives reliable estimates for common foods when the plate is well-lit and fully visible. It is guidance, not a lab measurement.

Is ZITO free?

Yes. The Free tier includes 1 AI scan per day and all habit tools. Pro adds unlimited scans and AI Autopilot.

Can I cancel Pro anytime?

Yes. Cancel from account settings; access continues until the end of the billing period.

Does ZITO work on iPhone and Android?

Yes — native iOS and Android apps plus a Progressive Web App. One account syncs everywhere.

Is ZITO medical advice?

No. ZITO is a self-tracking and habit-coaching tool, not a substitute for a doctor or dietitian.

Contact

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